The Coca-Cola Company and FIFA have announced the FIFA World Cup™ Trophy Tour by Coca-Cola, which will visit 38 locations across Canada, Mexico, and the United States. This tour provides fans with a unique opportunity to view the original FIFA World Cup™ Trophy, in anticipation of the highly anticipated FIFA World Cup 2026™.
As part of the global tour launched on January 3rd in Riyadh, Saudi Arabia, the North American segment will visit all 16 FIFA World Cup 2026™ host cities, as well as 22 additional markets. This tour celebrates the expanding enthusiasm for the largest and most inclusive sporting event in history. Currently underway in Uzbekistan, the international tour will encompass 30 FIFA Member Associations.
The FIFA World Cup Trophy Tour by Coca-Cola will commence its North American visit in Mexico on February 26, marking the start of an exciting, continent-wide celebration of football.
The original FIFA World Cup™ Trophy will arrive in Mexico City prior to its journey to ten cities nationwide, including Guadalajara and Monterrey. Fans will have the opportunity to participate in engaging activations that highlight Mexico’s enthusiasm for the sport.
The tour will commence in the United States on March 24 in Los Angeles, followed by a 21-stop, nationwide itinerary. Visiting all 11 designated U.S. host cities along with 10 additional major markets, this segment of the tour will feature interactive experiences and exclusive opportunities for attendees to get close to the world’s most iconic trophy.
Starting April 10 in Vancouver, the tour will proceed across Canada, visiting seven cities and featuring a stop in Toronto. This Canadian leg will highlight the nation’s expanding football culture and momentum leading up to the FIFA World Cup 2026.
Throughout 75 tour days, the original FIFA World Cup Trophy will voyage across North America and worldwide, providing fans with memorable experiences and exclusive opportunities to engage with one of the most recognizable symbols in international sports.
As a longstanding FIFA Partner, Coca-Cola maintains exclusive rights to the FIFA World Cup Trophy Tour by Coca-Cola, continuing its tradition of engaging fans and celebrating the sport’s most prestigious trophy.
FIFA World Cup Trophy Tour by Coca-Cola: North American Tour Schedule
| Canada | Mexico | United States |
| April 10-11: Vancouver
April 12: Calgary April 13: Winnipeg May 22: Montreal May 23: Halifax May 24: Ottawa May 25-26: Toronto |
February 26-27: Mexico City
February 28-March 2: Guadalajara March 4-5: León March 6-7: Veracruz March 9-10: Chihuahua March 11-12: Querétaro March 14-17: Monterrey March 18-19: Puebla March 20: Chichén Itzá March 21-22: Mérida June 5-8: Mexico City (ahead of opening match) |
March 24-25: Los Angeles
March 28: Las Vegas March 29-30: San Francisco April 1: Salt Lake City April 4: Portland April 5-6: Seattle April 14-15: Chicago April 17: St. Louis April 18-19: Kansas City April 25-26: Dallas April 28-29: Austin April 30: San Antonio May 2-3: Houston May 5: New Orleans May 7: Birmingham May 9-10: Miami May 11-12: Orlando May 15-16: Atlanta May 21: Philadelphia May 30-31: Boston June 3: New York New Jersey |
The FIFA World Cup Trophy Tour by Coca-Cola will also visit future host nations of the FIFA World Cup and FIFA Women’s World Cup™, including Morocco, Portugal, Spain, Saudi Arabia, and Brazil. At each location, local communities will have opportunities for engaging fan experiences, such as immersive brand activations, interactive football challenges, and exclusive content featuring FIFA Legends.
The 2026 tour commemorates the 20th anniversary of the Coca-Cola FIFA World Cup Trophy Tour. Over these two decades, more than four million fans across 182 markets worldwide have participated in the program.
Photo/FIFA
FIFA Contributed to this column