Adidas has announced a multi-year footwear partnership with Grigor Dimitrov. The highest-ranked Bulgarian tennis player of all time joins a roster of prominent athletes and partners, including Alexander Zverev, Stefanos Tsitsipas, Jessica Pegula, Elina Svitolina, and notable figures from various sports such as Lionel Messi, Aitana Bonmatí, Jude Bellingham, Noah Lyles, Antoine Dupont, Ruby Tui, and Sümeyye Boyacı.
“I am excited to be a part of the adidas family and join such an impressive line-up of athletes,” Dimitrov said. “In every meeting with the team, I could feel the passion for tennis and for the ambition to create the best for the sport, and for those that play it. It gives confidence like no other to have a team like adidas on your side – giving the ultimate sideline support. I am looking forward to all the great things we will achieve together in the coming years.”
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On the court, adidas will collaborate with Grigor to provide him with top-tier high-performance tennis footwear and innovative design advancements.
“Grigor is world-class and the way that he plays, with freedom and commitment, is such an inspiration,” Kerryn Foster, GM Specialist Sports at adidas, said. “We believe that together we can unlock the possibilities for the next generation that come from uniting Grigor’s resilience under pressure and inspiring play, with the very best speed footwear and player support available by the adidas team. We’re excited to be there for every point he makes over the next few years.”
Grigor Dimitrov, who is scheduled to compete in Australia in January, will utilize the new Adizero Ubersonic 5 throughout the 2025 season. This shoe is specifically engineered for responsive speed and is designed to enable athletes to perform at their fastest and most agile, from baseline to net.
Photos/Adidas
Adidas contributed to this column