At Levi’s® Stadium, Bad Bunny delivered a historic Super Bowl LX halftime performance celebrating Puerto Rico, one of the world’s largest stages. During this significant event, Bad Bunny introduced a white colorway of the BadBo 1.0, his first signature shoe with Adidas, to a worldwide audience. This marked the inaugural global release of the BadBo silhouette.
The debut marks a new chapter in the continued collaboration between adidas Originals and Bad Bunny. Based on principles of creative freedom and self-expression, the “I’m Everything” campaign embodies Bad Bunny’s philosophy that identity is multifaceted and not confined to a single definition. Inspired by his personal journey, “I’m Everything” encourages audiences to embrace their innate capacity for imagination without constraints and to explore different aspects of their identity as often as desired.
The new adidas BadBo silhouette embodies individuals who forge their own path and recognize that there are no fixed destinations, only different stages of an ongoing journey. Inspired by Bad Bunny’s personal experience of breaking free from limitations, BadBo reflects the spirit of embracing the freedom to evolve into limitless possibilities.
The BadBo 1.0 in white reflects this philosophy through the lens of adidas design, introducing a striking new silhouette. Characterized by its confident aesthetic, the all-white colorway represents a fresh beginning and a versatile foundation for individuals to express their unique style.
Constructed with nubuck and textured teasel suede uppers, an EVA midsole, and a translucent rubber outsole, the BadBo 1.0 combines high-quality materials with innovative design. At the center of the shoe is the new BadBo signature logo, inspired by the star from the Puerto Rican flag. This design pays tribute to the island’s vibrant community and its connection to the surrounding ocean. The logo represents a sense of origin, pride, and the endless possibilities that come from embracing one’s roots.
adidas for Bad Bunny BadBo 1.0 in White, with a retail price of $160, will be released globally on February 9, 2026, at 10:00 AM EST. The product will be available through adidas.com/badbunny, the CONFIRMED app, and select retailers worldwide.
Photos/Adidas