Jordan Brand and the Brazilian Football Federation (CBF) are announcing a significant partnership that introduces the Jumpman logo to the federation’s kit for the first time, representing a notable milestone in the brand’s expanding presence in the international football community.
“For every kid in Brasil who dreams with a ball at their feet, this partnership means something huge,” says Vini Jr., Brasil National Team footballer. “Jordan Brand and our Seleção coming together is more than football — it’s culture, joy and greatness united. When the Jumpman stands next to our colors, it shows the world the creativity, passion and energy that make Brasil special. This inspires us, the new generation, to play with flair, freedom and pride every time we step on the pitch.”
Debuting alongside an exclusive streetwear collection that remixes Brasil’s iconic colors with distinct Jordan Brand style, the federation’s away kit is designed to strike fear on first sight and is crafted with pinnacle Aero-FIT innovation — reflecting the power of two legendary forces coming together to transcend the game.
“Today, Jordan ignites something truly extraordinary. Partnering with the Brasilian Football Federation is more than a collaboration; it’s a celebration of greatness, creativity and the electric energy of global football, with Brasil at its vibrant core,” says Sarah Mensah, President, Jordan Brand. “Wherever you find greatness, confidence and the pulse of competition, Jordan thrives. This isn’t simply a meeting of worlds, it’s a dynamic fusion where performance and expression propel each other forward.
At its core, the partnership is founded on shared values. Jordan Brand has consistently operated at the intersection of sport and culture, with football— the world’s most influential cultural expression— serving as a central focus of this vision. Brazil, a nation renowned for its pride and passion, is an ideal partner for Jordan Brand to convey its core principles, innovation, and relentless pursuit of excellence on the most prominent stage in the sport.
“Together, we’re redefining what it means to be anchored in competitive greatness, listening closely to athletes and culture, and letting their spirit fuel our journey,” Mensah added. “The world is watching, and we’re just getting started.”
Jordan Brand’s Brazil away kit embodies a mindset of excellence on the field, drawing inspiration from the colors, patterns, and prints of Brazil’s most swift and formidable predators. Featuring the traditional yellow and blue associated with Brazil’s football uniforms, the kit also includes Jordan Brand’s signature elephant print, creating a distinctive on-field design that seamlessly combines two cultures of greatness.
This bold, custom design is featured in a kit constructed with Aero-FIT performance cooling technology, which maximizes breathability for optimal performance on the field. Made from 100% recycled textile waste, this premium innovation in cooling is engineered to enhance airflow between the skin and fabric through distinctive elliptical mesh zones, making airflow more visible and intuitive, helping players stay dry during intense play.
The Jordan Brand x Brasil Pro Pack includes a range of Aero-FIT training apparel and the Tiempo Maestro football boot, both designed to complement what is expected to become football’s most anticipated away kit. Built to perform at the highest level, the Tiempo Maestro emphasizes Jordan Brand’s dedication to excellence, featuring the Jumpman logo and an elephant print that aligns with Brasil’s new away kit while paying homage to Jordan Brand’s rich design legacy.
“The signing of CBF, Nike’s first football superpower, back in 1996 was a defining moment for our company, signaling that Nike had officially arrived in football. In many ways, their joyous, fearless and brilliant style of play would set the tone of Nike Football, a spirit that remains today,” says Elliott Hill, President & CEO, NIKE Inc.
“This new collaboration is an exciting moment for NIKE, Inc., as it showcases the power of our sport offense in action. By uniting the strengths of two of our iconic brands on the world stage, we are not only pushing boundaries in performance and style but also adding a new dimension to our presence in football. This partnership doesn’t just reinforce Nike’s leadership in sport — it redefines it.”
The partnership extends beyond the playing field, encouraging fans to demonstrate their support for Brazil and the sport by showcasing the Seleção and Jumpman across 35 streetwear essentials.
In honor of the passionate fanbase of football’s most celebrated nation, the collection is designed for the stands, neighborhood pitches, and everywhere in between. It features streetwear-inspired kits, two-tone hoodies, mesh diamond shorts, and oversized tracksuits, all incorporating Brazil’s iconic colors in the classic Jumpman aesthetic. The collection’s dynamic energy is expressed through T-shirts, pants, jersey dresses, and accessories, allowing supporters to make their presence known anytime and anywhere. It is inspired by Brazil’s fans—their enthusiasm, vitality, and their ways of personalizing the team’s colors.
Additionally, the streetwear collection includes four classic footwear styles reimagined for Brazil supporters and football enthusiasts worldwide: the Air Jordan 1 Low, Jordan Brand Ultra, Jordan Brand Trunner, and an exclusive version of the Nike Tiempo Gato futsal shoe.
This collaboration highlights the unique perspective Jordan Brand brings to football, showcasing its ability to expand the sport into new spaces by focusing on individuals and communities rooted in culture and excellence.
”This launch symbolizes the union between two global references that share boldness, innovation and a passion for sport,” says Samir Xaud, President, CBF. “Seeing the Jumpman on our uniform reinforces the cultural power of Brasilian football and Brasil’s ability to inspire the world. We are proud of this moment and confident that this mantle will represent the energy and greatness of our National Team, both on and off the field.”
The Jordan Brand x Brasil Pro Pack and streetwear collection will be available on March 12 through global digital platforms, including jordan.com, with availability at international brick-and-mortar stores beginning March 13. The Brasil National Team home kit will be unveiled shortly.
Photo/NikeNewsroom
Nike Newsroom contributed to this column