Buenos Aires, Argentina.– The Argentine Football Association (AFA) presented American Express as the Official Card of the Argentine National Football Teams through 2026. Through this sponsorship, American Express will accompany the Argentine National Teams, such as the World Champions (Senior National Team), the Women’s National Teams and the Youth National Teams in all their national and international commitments in the Americas until late that year.
On this regard, Claudio Tapia, President of AFA, said: “We are happy and proud to add a company like American Express to the projects of National Teams. After several years of growing in our sponsorship platform, it is important to continue adding the support of companies of this level. The results of the positioning of the AFA brand in different global markets are visible. We thank American Express for the trust and work done to achieve this great agreement. It will undoubtedly be a successful partnership for both.”
With this sponsorship, members with American Express Cards issued in the Americas will have exclusive early access to tickets and preferential seats at all matches played by the Argentine National Teams in Argentina, along with selected experiences such as meet & greets with players, training sessions visits, and autographed merchandising raffles.
Henry Seeber, President, and General Manager of American Express Argentina added: “This new sponsorship allows us to bring Card Members closer to the sports they love and connect with one their passions, Argentine Football. We continue to find ways to provide great access and experiences for Card Members, making sports better when you’re with American Express”.
Lisandro Delfino, Vice President of Alliances with Issuing Banks in Latin America at American Express, said: “We are proud to celebrate this agreement with AFA and to be sponsors of the Argentine National Team. This alliance allows us to continue expanding our brand’s presence in the Americas. The powerful backing of
American Express will accompany the Argentine national teams in their challenges”.
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In relation to the importance of this agreement for the AFA brand, Leandro Petersen, Commercial and Marketing Manager of AFA, highlighted: “This agreement reinforces and expands the presence of the AFA brand in strategic markets, such as the United States and Latin America, where we reaffirm our leadership position. It is important that a leading company like American Express accompanies us in this process. The AFA brand continues to grow with top-level business partners and the global positioning of our brand is consolidated. For all fans of Argentina in the region, this agreement will allow them to access exclusive experiences and feel closer to their idols, one of the objectives pursued by AFA through its sponsors. We thank American Express for the work and trust in AFA to develop this important alliance. We want to continue adding strategic partners around the world and this agreement is an important step in that direction.”
Photo/AmericanExpress
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