NEW YORK, NY. – The Women’s National Basketball Association (WNBA) and the acclaimed winery La Crema today announced multiyear partnerships naming La Crema the Official Wine Partner of the WNBA and USA Basketball Women’s National Team. The multiyear agreement marks the WNBA’s first-ever official winery partnership.
“We are thrilled to partner with La Crema as we bring another dynamic brand into the WNBA family,” said WNBA Commissioner Cathy Engelbert. “Together, we support and celebrate the shared values of inclusivity, equity and advocacy, while creating memorable experiences for fans around the world. As a league, we pride ourselves on working with partners that stand for the same principles that we do, and we look forward to continuing to create positive change for women’s sports.”
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Recognized as a leader in the industry, La Crema — part of the global portfolio of wineries owned by Jackson Family Wines — has cultivated the luxury wine experience, producing sustainably at scale from the world’s best growing regions. The partnership goes beyond the traditional bounds, encapsulating a shared dedication fostering inclusivity and celebrating the achievements of women.
“The collaboration between La Crema and the WNBA matches our shared dedication to diversity and equality,” said La Crema Co-Proprietor Hailey Jackson Hartford Murray. “This partnership unites La Crema’s heritage of quality and craftsmanship with the WNBA’s embodiment of athleticism and teamwork, offering players and fans a new way to engage with the game. Coming from a family of strong women, who pushed boundaries, we are proud to align with a league that not only elevates women athletes but also captivates an expanding audience, marking a significant advancement in empowering and celebrating women’s achievements across all fields.”
La Crema and the WNBA will team up to elevate the fan experience, offering enthusiasts a taste of sophistication that aligns with the excitement of the game. La Crema will showcase integrations at 2024 AT&T WNBA All Star Weekend and offer exclusive WNBA Experiences that will provide fans unique opportunities at marquee events.
Photo/WNBA/X
Sam Tager – WNBA communications contributed to this column
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