After only eight days of matches, fans worldwide are streaming, sharing, singing, and dancing to the Official FIFA World Cup 2026™ Album. This has transformed the tournament into a global celebration of music. By uniting football, music, and entertainment, this movement is happening in real time, connecting fans everywhere through a shared experience that extends beyond the game.
“Around the world, fans are not only celebrating the FIFA World Cup on the pitch, but singing and dancing to it as well,” said FIFA President Gianni Infantino.
This global movement is evidenced by chart performance. “Dai Dai” by Shakira and Burna Boy, “DNA” by Maestro Andrea Bocelli, David Guetta, Megan Thee Stallion, and EJAE, and “Game Time” by Future and Tyla are currently featured in Shazam’s Global Top 200, ranking among the top 20 most-discovered tracks worldwide this week. Additionally, “Game Time” has risen to become the fourth-most viral track globally on Shazam this week.
“The incredible success of FIFA Sound, as it climbs the world’s charts and resonates across every continent, shows how this tournament has become a global celebration of football, music and culture.”
Since its release, the Official FIFA World Cup 2026 Album has accumulated 336 million streams and secured the number three spot on Spotify’s Top Albums Debut global chart from June 5 to June 7. The collaboration featuring Shakira and Burna Boy, titled “Dai Dai,” currently ranks tenth among Spotify’s Top 50 global tracks. Additionally, the album continues to drive engagement on video platforms, generating 364 million views on YouTube across its 19 music videos and visualizers. The tracks “Dai Dai” and “Champions” by IShowSpeed are currently ranked first and second, respectively, on YouTube’s Top 100 Music Videos Global chart this week.
Beyond music streaming services, FIFA Sound has established itself as a key component of the FIFA World Cup™ entertainment experience. Content from opening ceremonies shared across FIFA World Cup social media channels has garnered 463 million views across 137 posts. Additionally, collaborative and behind-the-scenes content have helped foster closer engagement with fans. Overall, the diverse roster of participating artists reaches a combined social media audience exceeding one billion followers across various platforms.
Photos/FIFAMediaHub
