Nike and the University of Miami have announced a new multi-year partnership commencing in July 2027, reuniting two organizations with a longstanding history of collaboration.
In 1987, Miami became the first university to enter into an all-sport partnership with Nike, establishing a relationship grounded in competitive excellence. Together, the Hurricanes and Nike have built a lasting legacy, highlighted by Miami’s 2001 football national championship. This renewed partnership brings these two distinguished brands together once again, reinforcing a shared commitment to supporting athletes through innovation, performance, and opportunity.
As part of this agreement, Miami will join Nike’s Blue Ribbon Elite program, a pioneering initiative that encompasses a diverse portfolio of athletes across various disciplines. The program redefines the NIL space by offering schools and athletes an unprecedented level of collaboration focused on the future of sport and athlete identity. Nike will develop customized opportunities for Hurricanes student-athletes and collaborate with Miami to launch the university’s inaugural Blue Ribbon Elite class.
“The University of Miami has built a legacy that extends beyond competition and demonstrates how the power of sport can move culture forward,” says Ann Miller, EVP, Global Sports Marketing. “We’re proud to welcome Miami back to the Nike family and help Hurricanes athletes define and drive excellence at every step of the way.”
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Nike will provide Miami teams with new uniforms, footwear, and apparel, while enhancing retail offerings for Hurricanes fans. To celebrate the history of the partnership, Nike will develop premium collections that honor the key eras and moments that have shaped the Hurricanes’ legacy.
“Few names in sport carry what these two brands carry,” says Joe Echevarria, President and CEO, University of Miami, and President, University of Miami Health System. “Nike understands what makes the U distinctive. This partnership puts our student-athletes in the best company in sport and positions the Hurricanes for the era in front of us.”
Additionally, Nike will offer cutting-edge resources to Miami student-athletes through the Nike Sport Research Lab (NSRL). The NSRL supports Nike in developing innovative products and experiences for athletes across future generations. By providing environments that simulate a wide range of training conditions, the NSRL enables athletes to enhance their performance and compete at their highest level.
Additionally, Nike will offer cutting-edge resources to Miami student-athletes through the Nike Sport Research Lab (NSRL). The NSRL supports Nike in developing innovative products and experiences for athletes across future generations. By providing environments that simulate a wide range of training conditions, the NSRL enables athletes to enhance their performance and compete at their highest level.
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