Building on the successful launch of the Nike x NFL Rivalries program in its inaugural year, Nike and the National Football League are introducing the 2026 Rivalries uniforms, accompanied by fan apparel produced and sold by Fanatics.
The Nike x NFL Rivalries initiative strengthens the bond between football, its fans, and the communities that support them through unique uniform designs crafted for each participating team.
“Revealing eight new Rivalries uniforms marks the next chapter in a program that is beloved by fans across the NFL and Nike,” says Taryn Hutt, VP, Club Marketing, NFL. “By spotlighting the launch of the AFC South and NFC North Clubs and the passionate communities behind them, we continue to capture the spirit and tradition of football’s greatest divisional rivalries.”
The program, launched in 2025, has become Fanatics’ best-selling merchandise release to date, reflecting strong fan engagement and generating momentum for its continued growth in 2026.
Teams will unveil their new Nike-designed Rivalries uniforms during a designated home game against a division rival. Following their on-field introduction, the Rivalries uniforms will be incorporated into the teams’ uniform rotations for three years alongside existing alternate uniforms. Teams that debuted uniforms in 2025 will wear those designs again for a selected game against a division rival. Additional teams are scheduled to introduce Rivalries uniforms during the 2027 and 2028 NFL seasons. All 16 Rivalries teams, including those launched in 2025 and 2026, will wear their uniforms during this season.
Here are the Nike x NFL Rivalries game-day schedules for the upcoming season:
2025 Launch Teams (NFC West & AFC East)
- Arizona — Week 2 vs Seattle
- Buffalo — Week 11 vs Miami
- New England — Week 13 vs Buffalo
- San Francisco — Week 14 vs Los Angeles Rams
- Seattle — Week 16 vs Los Angeles Rams
- Los Angeles Rams — Week 16* vs Seattle
- New York Jets — Week 16 vs New England
- Miami — Week 17 vs Buffalo
*This will be the first dual-Rivalries matchup, with both the Los Angeles Rams and Seattle Seahawks wearing their Rivalries uniforms.
2026 Launch Teams (NFC North & AFC South)
- Indianapolis — Week 3 vs Houston
- Green Bay — Week 5 vs Chicago
- Detroit — Week 8 vs Minnesota
- Jacksonville — Week 8 vs Indianapolis
- Tennessee — Week 10 vs Jacksonville
- Houston — Week 11 vs Indianapolis
- Minnesota — Week 15 vs Detroit
- Chicago — Week 16 vs Green Bay
The 2026 launch is brought to life through visual campaigns developed by each participating team. Set within the communities that embody each rivalry, the campaigns feature NFL players and legends such as Jameson Williams, Jordan Love, Nico Collins, Sauce Gardner, and Randy Moss; local talent including rappers Big Sean, Slim Thug, and Bun B; as well as country artists Gowa Gibbs and Thomas Edwards. Together, they highlight the connection between each team’s identity and the people and places that give it significance.
Rivalry jerseys and fan gear will be available beginning September 1 on nike.com, NFLshop.com, fanatics.com, team stores, and select retail locations, with additional availability through International NFL Shop sites and select international retailers.
Photos/NikeNewsroom
Nike Newsroom contributed to this column
