MIAMI, FL – The Miami Open presented by Itaú has returned to the Hard Rock Stadium running through Sunday, April 2nd with an action-packed program of activations and experiences from some of the world’s top brands in its biggest year for partnerships to date.
Joining the Miami Open partnership roster in 2023 are Stella Artois, Seabourn, Subway, Hilton Head Island, Brightline, Ready®, Botran, Col Bleu, and “We Can Do This”, while returning partners include Itaú, Lacoste, Emirates, Cadillac, Dunlop, Betway, Hologic, Pommery Champagne, and more.
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Itaú, the largest private bank in Latin America, returns as presenting sponsor and is hosting daily player meet and greets. Cardholders are also able to relax and enjoy the world’s top stars battle it out on court from Itaú’s exclusive lounge on the first floor of the South Plaza structure.
New for 2023, Seabourn, an ultra-luxury ocean voyage and expedition company, has unveiled a new Seabourn Observation Deck fan area, serving sushi, caviar, Pommery Champagne, and craft cocktails to showcase their unique on-board ‘Caviar in the Surf’ experience.
Adding a new spin to this year’s tournament, Stella Artois has signed on as presenting partner of the brand-new ‘The Final Set Concert Series presented by Stella Artois’, featuring Afro-Cuban Funk artist Cimafunk on Friday, March 31, and the legendary R&B band Kool & the Gang on Saturday, April 1. Stella will also bring a new look to the Sunset Terrace with the Perfect Serve by Stella Artois, where fans can come to watch the tournament in a beautiful lounge environment or enjoy chef-curated fries at the Frites Artois airstream.
The tournament’s Official Tequila and Cocktail Sponsor Maestro Dobel Tequila are serving Ace Palomas, the tournament’s signature drink made with Maestro Dobel Tequila, to fans enjoying the new Viewing Deck overlooking the Butch Buchholz court.
Fans are once again able to purchase tennis and lifestyle merchandise from Lacoste, the Paris-based lifestyle and performance brand leader and Official Apparel and Footwear Sponsor, also offering complimentary customization at their two stores. Tennis Plaza has also returned with a merchandise store located by the SW gate and a tennis equipment store on the ground level of Palm Court.
Cadillac returns as Official Vehicle of the Miami Open, with its iconic vehicles on display throughout the grounds and its Cadillac ELECTRIQ Theater taking fans on an immersive journey through Cadillac’s rich history, before transporting them into an electric future world through art and light.
Official Sports Drink Ready®, one of the fastest growing sports nutrition companies in America, co-owned by NFL superstar Aaron Donald and basketball icon Giannis Antetokounmpo, is helping fuel the competition with their sports drink, protein bars and powder available in player and recovery areas. They are also offering samples on-site for fans.
TennisONE has also returned as the tournament’s Official App, where fans can see live score updates, watch the Draws live, view maps of the Hard Rock Stadium campus and parking information. It also features a behind-the-scenes look at “the Fifth Grand Slam” with exclusive access to players and moments around the court.
This year, the Miami Open is partnering with the We Can Do This national initiative by the U.S. Department of Health and Human Services to increase confidence in COVD vaccines while reinforcing basic prevention and treatment measures, to bring accurate information and vaccines to fans. The Miami Open We Can Do This booth is offering free updated COVID-19 vaccines and free home test kits from March 22 to 26 from 10am-8pm.
As part of a new partnership with the Hard Rock Stadium and Miami Open, Brightline is offering dedicated pre-session and post-session trains from its Aventura station along with complimentary Brightline+ shuttles to and from the stadium beginning Wednesday, March 22.
The IMG-owned Miami Open is also welcoming Barrett-Jackson, the world-famous collector car auctions, which IMG acquired a majority stake in last year. Specializing in the sale of highly sought-after and collectible vehicles, Barrett-Jackson’s Miami Open display will feature a custom 1941 Cadillac Series 62 and will host celebrity appearances and giveaways including tickets for the upcoming Palm Beach Auction, April 13-15, and other IMG and Endeavor-owned events.
Fans looking for the ultimate experience can purchase a special VIP package from Endeavor’s premium experiential hospitality business and Miami Open’s Official Travel Partner, On Location. The package includes North Club Baseline tickets with exclusive access to the 72 Club Hospitality Lounge with premium food and beverage, as well as a 4-star hotel accommodation at JW Marriott Miami Brickell with daily VIP roundtrip transportation. For more information, visit https://onlocationexp.com/tennis/miami-open-tickets.
Tickets for the 2023 Miami Open presented by Itaú are on sale now at www.MiamiOpen.com and start at $18. From Single Session and Grounds Passes, to Full Tournament Duration Packages and Suites & Lounge Passes, there’s an experience for everyone at the Miami Open. This is your chance to see the greatest players in the world compete for one of the most prestigious titles in tennis.
Miami Open communications contributed to this report