Miami Gardens, FL. South Florida Motorsports (SFM), the promoter of the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2023, has announced a multi-year founding partnership with VIVA, an innovative telecommunications company with data-centric platforms providing customers with the best overall experience. As a founding partner, VIVA will receive trackside and grandstand signage as well as a custom activation space and hospitality within the circuit.
Following a sell-out inaugural year, the highly anticipated FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX makes its return to Hard Rock Stadium on May 5-7, 2023 at the Miami International Autodrome. This year’s race is set to be another success with new luxury spaces throughout the campus, increased grandstand capacity to 56,000 and elevated trackside viewing platforms to give more fans the opportunity to enjoy the incredible spectacle of the 2023 edition of the race. Working with over 65 of the best restaurants in South Florida, organizers have expanded and enhanced many of the marquee features, including Paddock Club, to welcome back guests to sample premium offerings.
FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2023 BRINGS BEST OF MIAMI FOOD AND BEVERAGE SCENE TO THE TRACK
“We are delighted to have VIVA onboard as a founding partner for this year’s event,” said Jeremy Walls, Senior Vice President and Chief Revenue Officer of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2023. “VIVA’s innovative approach to consumer experiences aligns perfectly with our vision to create a world-class fan journey for our race at the Miami International Autodrome. We look forward to working closely with VIVA to create an unforgettable race weekend for fans and partners alike.”
VIVA, a leading mobile network operator, is transforming into a data-centric company. The company’s focus is on providing an interactive and enhanced customer experience to keep pace with the rapidly evolving telecommunications and technology industries.
“We are looking forward to our long-term partnership with Miami Grand Prix and how it allows us to serve and educate new customers,” said George Alvarez, Chairman of VIVA & CEO of Balesia Technologies. “Our platform can assist any company in their efforts to better engage and enhance customer experiences via machine learning and AI. Our solutions are not limited to mobile network operators but can assist any company that wishes to enhance its relationship with its customers or fans.”
VIVA’s proprietary machine learning and AI solutions enable it to provide personalized recommendations to customers, creating a seamless and intuitive user experience that keeps customers engaged and satisfied. The company’s solutions are focused on providing unique value propositions to its customers and their clients.
Photo: FORMULA 1® CRYTPO.COM MIAMI GRAND PRIX
Paola Argueta -Miami Dolphins communications contributed to this column