Adidas announced today that Ethan Holliday, the nation’s top high school baseball recruit and one of the most highly anticipated prospects in recent years, has joined the brand as its first baseball NIL athlete. This significant partnership underscores adidas’ dedication to advancing the sport of baseball and expanding its Dugout roster with premier, emerging talent.
“Signing with adidas was a no-brainer,” Holliday said. “Seeing my brother sign with adidas as a young player was special for our family, so to now have this opportunity myself is incredible. I’m honored and thankful, and I truly believe working with adidas will help me take my game to the next level and reach the goals I’ve set for myself.”
Holliday, a 6’4” infielder from Stillwater, Oklahoma, has demonstrated exceptional performance on the field throughout his high school career. As he approaches his senior year, he is considered one of the top high school baseball players in the country, recognized for his powerful left-handed swing and considerable versatility defensively. Ethan’s signing also continues his family’s association with adidas, as his older brother Jackson Holliday, the first overall pick in the 2022 MLB Draft and a rising talent with Baltimore, is also part of the adidas Dugout roster.
As part of this partnership, Ethan will introduce the ADIZERO Edge+, adidas’ newest cleat engineered for speed and agility. The ADIZERO Edge+ exemplifies adidas’ commitment to performance-driven design, reflecting the brand’s dedication to supporting athletes at all levels.
Ethan joins an expanding group of distinguished adidas Dugout athletes, which includes Major League Baseball stars Julio Rodriguez, Trea Turner, Corey Seager, Teoscar Hernandez, Anthony Volpe, and others. This partnership further enhances adidas’s presence in the baseball industry, supporting a community of athletes who demonstrate excellence, innovation, and leadership both on and off the field.
Photo/Adidas
Adidas contributed to this column
